Our History: To the West
Sendero was born out of one thing: the love for the West. The landscapes, cultures, history, geology, flora, and fauna. All of it. Our very first hat came into being because of the wild West Texas views down in Big Bend country. And take it from us, there’s nothing better than putting on a hat that fits juuust right. We've been chasing that feeling ever since, and although we make a whole lot more than hats these days… that feeling of making our first hat is what keeps us going and pushing the boundaries.
HOMEGROWN RIGHT HERE IN TEJAS
There’s a simple list of things we value that make us who we are here at Sendero: a hard day’s work, free-flowing rivers, public land, quality gear, live music, art for art’s sake, craft beverages, and fine Texas BBQ. So naturally, we planted our roots right here in Waco, Tejas. We’re not all Texans here at Sendero, but “Texas” is more a state of mind than a birthright.
