About Us

Schylling has a long history of making timeless toys; both delightful playthings from years past and innovative new items with a nostalgic appeal for all ages. As an award-winning toy company based in North Andover, MA, products such as NeeDoh®, LAVA® Lamp, Big Wheel®, Schylling hand puppets, Sea-Monkeys®, Party Puppies, Classic Tin Kaleidoscope, Learn to Play Harmonica and a variety of other toys satisfy curiosity, encourage discovery, and help people find their best mellow and chill mood.

NeeDoh

NeeDoh is the gratifying super soft, super stretchy dough filled groovy glob that started a squish sensation! Squeeze it, pull it, smush it, and then watch it return to its original shape. Feeling a bit stressed or anxious? Want to practice more mindfulness? Looking for good vibes and your best mellow and chill? You NEED (Knead) NeeDoh! With expansions into various shapes, sizes, fillings, and textures, one squeeze turns into many for a fun sensory experience at home, school, in the office, car, or anywhere at any time.

World's Smallest Needoh