{"product_id":"scrunchems®-sugar-controller-squishy-fidget-toy","title":"Scrunchems® Sugar Controller Squishy Fidget Toy","description":"🔖 Scrunchems® is a registered trademark of One For Fun Limited. Showcase is an authorized distributor for North America.\u003cbr\u003e\u003cbr\u003e⚠️ Only purchase from authorized distributors to ensure product authenticity and quality.\u003cbr\u003e\u003cbr\u003eThe Sugar Shapes deliver spiky texture. The Sugar Animals deliver character. The Sugar Controller delivers something neither of them can — a thick, slow-moving gel fill in a gamer-culture silhouette that converts on contact and earns its own shelf real estate.\u003cbr\u003e\u003cbr\u003eGame controller shape. Rich sugar-like gel interior. Smooth, gooey texture that shifts and flows with every squeeze. Where standard squishies bounce back, the Sugar Controller moves — and that slow, luxurious gel movement is the tactile hook that stops customers putting it down.\u003cbr\u003e\u003cbr\u003e🎮 WHY IT SELLS\u003cbr\u003e\u003cbr\u003eThick Gel Fill Is the Sensory Differentiator\u003cbr\u003eStandard stress toys use foam or light gel. The Sugar Controller uses a thick, slow-moving sugar-like gel that flows visibly under pressure. Customers who pick this up don't compare it to other squishies — they experience something categorically different, and that difference is the conversion.\u003cbr\u003e\u003cbr\u003eGame Controller Shape Unlocks a New Buying Audience\u003cbr\u003eMost squishies chase cute. This one chases culture. The controller silhouette speaks directly to gamers, collectors, and screen-time kids — a demographic that buys on identity. That recognition pulls it off the shelf before the first squeeze.\u003cbr\u003e\u003cbr\u003eSlow-Moving Squish Creates the Mesmerising Effect\u003cbr\u003eThe gel shifts visibly as pressure is applied — tactilely satisfying and visually engaging. Customers squeeze it, watch it move, squeeze it again, and buy it. The mesmerising quality is the mechanic.","brand":"Showcase","offers":[{"title":"Default Title","offer_id":48372690452692,"sku":"5038728157114","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/2786\/0282\/files\/46d3c6a5-4b66-4941-af94-cf3737b97333.webp?v=1785186908","url":"https:\/\/imaginethatboutique.com\/products\/scrunchems%c2%ae-sugar-controller-squishy-fidget-toy","provider":"Imagine That Boutique","version":"1.0","type":"link"}